service portfolio

STRATEGIC MARKETING RESEARCH

Developmental Studies
(Concept Tests, Product Tests, Price Sensitivity Tests, Customized Market Analysis, FGD’s)

Diagnostic Research
(Image and Positioning Studies, Product Assessments/Brand Diagnostics, Market Segmentation Studies, Distribution Checks/Sales Force Activity Checks)

Monitoring and Tracking
(UAI’s, Customer Satisfaction Surveys, Advertising Assessment Studies)

PUBLIC OPINION POLLING/SOCIAL SURVEYS

Opinion Surveys, Political Studies, Social Market Studies

MEDIA RESEARCH

TV/Radio Coincidental Surveys, TV/Radio Day-After-Recall Surveys, Print Readership Studies

CORPORATE STRATEGY RESEARCH

Corporate Image & Identity, Employee Attitude & Communications, Service Quality & Satisfaction, Project Impact Evaluation/Project Monitoring